BlackBerry Keeps On Hanging On With New "Leap" Smartphone

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Rafagon

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Dec 7, 2011
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#1
BlackBerry has introduced their new Leap, a 5-inch, full-touch smartphone at the Mobile World Congress.

Here are a couple of articles about it, followed by the full text of BlackBerry's press release (click on the fading text to expand the quote).

http://www.redmondpie.com/blackberr...h-smartphone-with-no-physical-keyboard-video/
http://www.bbc.com/news/technology-31708121


BlackBerry said:
BlackBerry Introduces BlackBerry Leap for Young Mobile Professionals Who Value Security and Privacy in a Modern and Powerful Design Package

New five-inch all-touch smartphone with BlackBerry 10.3.1 OS, long battery life and best-in-class virtual keyboard optimizes personal productivity and control

BARCELONA, SPAIN--(Marketwired - March 3, 2015) - Mobile World Congress 2015 - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in mobile communications, today introduced the new BlackBerry® Leap smartphone for 4G LTE networks. The BlackBerry Leap is an affordable all-touch smartphone in a modern and powerful design that is built for career builders and companies who value security and privacy when pushing their productivity to the next level.

BlackBerry Leap includes a brilliant edge-to-edge five-inch HD display, BlackBerry's latest operating system and more than a full day's battery power, keeping users hyper connected, productive and always in control. "In today's mobile world - influenced by trends like BYOD - where personal and corporate data are frequently under attack from hackers, companies and everyday consumers are finding out the hard way that mobile security is paramount," said Ron Louks, President, Devices and Emerging Solutions. "BlackBerry Leap was built specifically for mobile professionals who see their smartphone device as a powerful and durable productivity tool that also safeguards sensitive communications at all times."

"With BlackBerry Leap complementing the latest BlackBerry portfolio, including BlackBerry Passport and BlackBerry Classic, we continue to provide products and services that meet the needs of our consumer and enterprise customers," Louks added.

Top features of BlackBerry Leap that drive security, productivity, communications and collaboration include:

Security to Maintain Privacy - You can feel safe in the knowledge that BlackBerry Leap was designed with the highest standards of security in mind to protect your privacy. It is equipped with support for encryption, plus built-in malware protection and back-up, wipe and restore. All to give you control and help secure your data against the next embarrassing and potentially costly cyberattack.

Battery That Powers Through a Full Day - With up to 25 hours of heavy use,* the BlackBerry Leap will power through even your most demanding day. The impressive 2800 mAh battery and optimization of power consumption in BlackBerry 10 gives users more than a full day of productive usage.

Best-in-Class BlackBerry Keyboard - Type faster and more accurately on a touchscreen keyboard that learns how you write. With superior error correction, multi-language support, customized adaption and flow, BlackBerry's touchscreen keyboard helps to reduce the mistakes and missteps that can hold you back.

BlackBerry® 10 OS 10.3.1 - BlackBerry Leap comes preloaded with the new BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that users' most commonly accessed functions are in the center of their screen.

Additional features include:

BlackBerry® Blend - BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM® or text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry. BlackBerry Blend works across desktop operating systems, including Mac OS X 10.7 +, Windows® 7+ and Android™ tablets running Android 4.4+ via cellular, USB or Wi-Fi connections.

BlackBerry® Assistant - The BlackBerry Assistant is BlackBerry's first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. It's the only smartphone assistant on the market today that can access both personal and work content in your work perimeter. BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it - if you type, it responds silently, if you speak, it speaks back and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.

Dual app storefronts preloaded for access to a huge selection of apps for work and play:

BlackBerry World - BlackBerry World offers essential business and productivity apps for professionals looking to drive efficient communications and collaboration including Box, Evernote, Cisco WebEx Meetings and Documents to Go.

Amazon Appstore - Discover and download popular Android apps and games through the Amazon Appstore including Candy Crush Saga, Pinterest, SoundCloud, Kindle and Amazon Shopping. "We have been working closely with BlackBerry as a partner for years to offer their mobile solutions and services to our customers. With today's launch of BlackBerry Leap we are excited to have the latest touchscreen BlackBerry device available for our reseller partners and their mobile professional customers who want to achieve more. Privacy, security and productivity are important for them and this latest device complements our existing portfolio of BlackBerry products and services, including BES12, BlackBerry Value-Added Services, BlackBerry Passport and BlackBerry Classic," said Shailendra Gupta, Executive VP & President Ingram Micro Mobility.

For more information about the BlackBerry Leap, please visit www.BlackBerry.com/Leap.

Based on GSMA PRD TW.09 Battery Life Measurement Technique and a mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.
About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.
 

47seijar

Zealot
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Oct 6, 2012
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Denville, NJ
#2
BlackBerry's world market share is down to 0.4%. If they can survive with such a small user base the only way for them to go is up (or into oblivion completely). I'm rooting for them. I've always enjoyed the platform, appreciated their security, but the missing features is what lost me after more than a decade of use.
 

Torinate

Member
Bronze
Sep 19, 2009
325
7
18
#3
Agree.

I live 20 minutes from their head office and have friends still working there. I'd like them to succeed.

However, having both an iPhone 6+ and a BB Z30 (work), I can tell you there are many difference between the 2. I think the BB email is slick! I use the hotspot on the BB for my laptop. It works and is more stable than the 6+.

I have not seen the Leap. I can tell you though that a close friend has the BB model that is almost square. He loves it!
 

47seijar

Zealot
Bronze
Oct 6, 2012
342
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Denville, NJ
#4
I still think the BlackBerry Hub is the best messaging protocol out there. I also like Windows Phone's contact management system that includes social feeds - an all-in-one solution for keeping up with friends.

As a Mac user, however, there is no substitute for the iPhone's integration with iCloud and the whole Mac ecosystem.
 
Apr 10, 2015
13
2
3
#7
Can you elaborate?
I could but that would require me to waste time. If you can't see it, me pointing it out would be useless to both of us. Funny thing about the Apple community, It believes that the only features that are worth while are the one Apple supplies. Narrow thinking
 

Europa

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Dec 12, 2008
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#8
I could but that would require me to waste time. If you can't see it, me pointing it out would be useless to both of us. Funny thing about the Apple community, It believes that the only features that are worth while are the one Apple supplies. Narrow thinking
We can't read your mind. You're making negative assumptions about us. If you are going to post something so incredibly vague on a public forum, you should expect people to ask you to elaborate. Some people have never used that platform and therefore aren't aware of all the features. Give us a little more credit than automatically assuming the entire Apple community is going to dislike these ideas or pretend like they aren't good just because we use iPhones. Every platform has its strong points and most people here can see that.
 
Apr 10, 2015
13
2
3
#9
We can't read your mind. You're making negative assumptions about us. If you are going to post something so incredibly vague on a public forum, you should expect people to ask you to elaborate. Some people have never used that platform and therefore aren't aware of all the features. Give us a little more credit than automatically assuming the entire Apple community is going to dislike these ideas or pretend like they aren't good just because we use iPhones. Every platform has its strong points and most people here can see that.
3 are already here in this thread.
Post #2 Security,
Post #3 "BB email is slick! I use the hotspot on the BB for my laptop. It works and is more stable than the 6+"
Post #4 ." BlackBerry Hub is the best messaging protocol out there"
This didn't require reading my mind at all so when I see the post that I quoted I just assumed, Probably correctly, that it was just more of the same. My 1st post was simply agreeing that BB does do some things very well. There are more and I've had both Apple and BB products. I don't have an allegiance to any one platform. When BB didn't serve my needs I moved to the iPhone and when BB came out with a new platform i switched back. I bought the i6 when my BB finally died after 2 years and there was no new replacement that was an all touch device I switched again.
 

Europa

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Dec 12, 2008
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#10
3 are already here in this thread.
Post #2 Security,
Post #3 "BB email is slick! I use the hotspot on the BB for my laptop. It works and is more stable than the 6+"
Post #4 ." BlackBerry Hub is the best messaging protocol out there"
This didn't require reading my mind at all so when I see the post that I quoted I just assumed, Probably correctly, that it was just more of the same. My 1st post was simply agreeing that BB does do some things very well. There are more and I've had both Apple and BB products. I don't have an allegiance to any one platform. When BB didn't serve my needs I moved to the iPhone and when BB came out with a new platform i switched back. I bought the i6 when my BB finally died after 2 years and there was no new replacement that was an all touch device I switched again.
I've heard very good things about BB messaging and email, though I've never used them myself. iMessages is one of my favorite features on the iPhone. There is a lot of room for improvements on email on iOS, but I can't think of any for iMessaging. What suggestions for iMessages do you have? I've been using tethering on my iPhones for years and I've never had a problem with it. Security isn't generally thought of as a problem on iOS. It would be a good debate point against Android, but not so much on iOS.
 
Apr 10, 2015
13
2
3
#11
We can't read your mind. You're making negative assumptions about us. If you are going to post something so incredibly vague on a public forum, you should expect people to ask you to elaborate. Some people have never used that platform and therefore aren't aware of all the features. Give us a little more credit than automatically assuming the entire Apple community is going to dislike these ideas or pretend like they aren't good just because we use iPhones. Every platform has its strong points and most people here can see that.
Lets just face reality. The Op's title was littered with sarcasm so one could infer that the sarcasm overflowed into his response to my post.
 
Apr 10, 2015
13
2
3
#12
I love imessage. If I had to list the only complaint that I have, If you change platforms you need to physically deactivate iMessage. It's petty but why should you have to deactivate it if you change platforms
 
Apr 10, 2015
13
2
3
#13
I've heard very good things about BB messaging and email, though I've never used them myself. iMessages is one of my favorite features on the iPhone. There is a lot of room for improvements on email on iOS, but I can't think of any for iMessaging. What suggestions for iMessages do you have? I've been using tethering on my iPhones for years and I've never had a problem with it. Security isn't generally thought of as a problem on iOS. It would be a good debate point against Android, but not so much on iOS.
The biggest difference in email is how attachments are handled. iOS just doesn't do attachments unless they are pics or video. Anything else is just cumbersome. If you need to attach 2 files, I'd rather send smoke signals. LOL
 

Europa

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Dec 12, 2008
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#14
Lets just face reality. The Op's title was littered with sarcasm so one could infer that the sarcasm overflowed into his response to my post.
My problem was with you making assumptions about the entire Apple community. I probably wouldn't have even replied if your reply was directed only at him and not all of us.
 

Europa

Moderator
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Dec 12, 2008
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#16
The biggest difference in email is how attachments are handled. iOS just doesn't do attachments unless they are pics or video. Anything else is just cumbersome. If you need to attach 2 files, I'd rather send smoke signals. LOL
It's actually pretty easy to send multiple pictures from the stock mail app. Just tap and press insert photo or video. More than one is allowed.

Because of the way the file system is secured on iOS, you can't get to those files without third party apps anyway. The apps that you use to access them can also email them. It's not a hassle to me to use DropBox to email .pdfs, word documents, etc. However, it is a very common complaint and I do see it as an area for improvement even though it's a non-issue for me.
 

Rafagon

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Dec 7, 2011
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#17
I could but that would require me to waste time. If you can't see it, me pointing it out would be useless to both of us. Funny thing about the Apple community, It believes that the only features that are worth while are the one Apple supplies. Narrow thinking
Far from correct. I've praised other Smartphone makers on more than one occasion. Here's just one of them, where I praised certain features I liked about Amazon's Fire Phone. And I have plenty of criticism for iOS and for Apple, and I've expressed it on many a post here on eiC. Sometimes you can't draw conclusions about someone simply from reading one thread.
 

ivantwilliams

Evangelist
Gold
Jul 14, 2009
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#18
To be honest, I'm not sure what exactly BlackBerry has to do, to get back into the top "two" of the smartphone world. But, I feel developers of applications and the likes, need to be behind the company. It does appear as if BlackBerry are now gearing more towards the business consumer, versus the every day user. With that, the models that are creating\developing are following suit.

To me, if they made a Z30 type device, all touch, nano SIM, with at least 80% of the apps available for Android and iOS, they might be onto something. Then again, you can't force developers to develop for a particular brand, they have to want to...

PS: being able to install apps from Android (Snap) or Amazon simply doesn't count...
 

Europa

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Dec 12, 2008
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#19
To be honest, I'm not sure what exactly BlackBerry has to do, to get back into the top "two" of the smartphone world. But, I feel developers of applications and the likes, need to be behind the company. It does appear as if BlackBerry are now gearing more towards the business consumer, versus the every day user. With that, the models that are creating\developing are following suit.

To me, if they made a Z30 type device, all touch, nano SIM, with at least 80% of the apps available for Android and iOS, they might be onto something. Then again, you can't force developers to develop for a particular brand, they have to want to...

PS: being able to install apps from Android (Snap) or Amazon simply doesn't count...
I don't see that happening. It's no secret that they have been struggling lately. They are so far behind in the race that there is pretty much no chance they could push past Apple or Android at this point unless one of them gave up all together and dropped out.
 

Rafagon

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Dec 7, 2011
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#20
I don't see that happening. It's no secret that they have been struggling lately. They are so far behind in the race that there is pretty much no chance they could push past Apple or Android at this point unless one of them gave up all together and dropped out.
I don't know what sorcery they're using, but somehow they still have enough cash to make a new acquisition at a cost of $70 million. A different article published two days later puts the cost at about $100 million.

There must be some pretty creative accounting going on in the background.