Display in Apple Stores?

ebrunn

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Feb 6, 2007
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#1
Anybody know if any stores have a iPhone in a display case yet? Or is it a little early for that?
 

ColsTiger

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Mar 8, 2007
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#2
A little early. I did read in one article that some signs went up at an Apple store in NY, but were taken down the same day.
 

wjp09

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Feb 25, 2007
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#3
Im sure they will. All products are shown on display. Whether or not they will be out BEFORE it is realeased is another question.
 

itsabouttime

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Feb 18, 2007
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#4
Im sure they will. All products are shown on display. Whether or not they will be out BEFORE it is realeased is another question.
I hope so, I'd sure like to get my grubby little hands on one to see it in person. :laugh2:
 

ebrunn

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#5
I hope so, I'd sure like to get my grubby little hands on one to see it in person. :laugh2:
I just want to see it in a display case. Each store would be packed my people huddled around it. Kinda like a Mac World.
 

wjp09

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#6
I would pull off a mission impossible heist :)
 

GoldenAnkh

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#8
I hope so, I'd sure like to get my grubby little hands on one to see it in person. :laugh2:
I would also like to be able to see one in person at an Apple or Cingular store before I decide to make a purchase and switch service... Just to be sure I am making the right decision!
 

VOx-Pop

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Apr 7, 2007
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#9
I'll want to not only see one, but hold one an operate it for a while before I make the decision to buy. Don't get me wrong, I'm a HUGE Apple fanboy... but I'm just not convinced that I need the iPhone, or that it's the right device for me. But I'm prepared to be won over by an excellent build quality, beautiful screen and genius user experience.
 

Bootlessjam

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Apr 15, 2007
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#10
I wanna use it

I would be surprised if you couldn't use it at the store. Apple stores have just about everything out for you to use. I was a bit disappointed though when I went browsing for phones the other day; I couldn't try any of them! the best I got were plastic dummy phones!
 

phone19

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Apr 1, 2007
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#11
I haven't seen any yet, but you can definitely say I am anxious to see one. I thought they would be promoting like crazy by now. It is only two short months away! People need to be enticed!;)
 

robhon

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Mar 17, 2007
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#12
I haven't seen any yet, but you can definitely say I am anxious to see one. I thought they would be promoting like crazy by now. It is only two short months away! People need to be enticed!;)
Actually, I think this is one of the things Apple does extremely well. They get press FOR FREE! Everyone is still talking about the iPhone everywhere. They only have to promote (or have enough buzz going) to sell the number of iPhones they will have available. Too much promotion and people are going to get frustrated because they can't get one.

I read somewhere that they're going to have something like 250,000 units available at launch. Who knows if that's true or not. But if it is, they have enough free buzz going to sell every one of those units and more. From there each unit sold is going to promote more sales. "Yo, Bob, check out this new iPhone I got." "Whoa! Ben, that's so cool. I gotta get one too." Voila, the next 250,000 are already sold. :)

Compare this to MS and the Zune. They spent gajillions of ad dollars to promote their device and it just fizzled.
 

Kabeyun

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Jan 10, 2007
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#14
Yeah, I was going to add that while the buzz factor is a good thing, at the end of the day there is no buzz if the product is weak. I think that's what's killing the Zune. Apple's award-winnind design team is putting out products so cool that their marketing department has less to do.

An interesting result of Apple's underadvertising approach is that they've perpetuated their niche (read: cult) status, which in turn has generated buzz. Personally, I like corporate understatement: people will be more drawn to things they feel they're partially discovering for themselves. Gag them with media overload and they'll get turned off.

Any MBAs care to chime in here?

-K
 

robhon

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#15
Yeah, I was going to add that while the buzz factor is a good thing, at the end of the day there is no buzz if the product is weak. I think that's what's killing the Zune. Apple's award-winnind design team is putting out products so cool that their marketing department has less to do.

An interesting result of Apple's underadvertising approach is that they've perpetuated their niche (read: cult) status, which in turn has generated buzz. Personally, I like corporate understatement: people will be more drawn to things they feel they're partially discovering for themselves. Gag them with media overload and they'll get turned off.

Any MBAs care to chime in here?

-K
I would have to say you have hit the nail squarely on the head.
 

Dre180

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Apr 16, 2007
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#16
i still thought they would have one in a rotating display a la macworld. that would just create even more buzz. people get to see it up close, but still don't get to touch it...haha, the anticipation would be even crazier!
 

Kabeyun

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#17
How about an antigravity rotating display, like Wonkavision just before transmission?



-K