Google buying waze for $1.3 billion

Discussion in 'iOS Software' started by jmp316, Jun 10, 2013.

  1. jmp316

    jmp316 Evangelist
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    Multiple reports this morning stating Google has bought waze for $1.3 billion. As an avid user of waze, I'm not sure what to think yet, I'm holding off judgment until I see what Google will do with it.

    Discuss.
     
  2. psylichon

    psylichon Genius
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    Holy crap! That's a lot of money!
     
  3. Napoleon PhoneApart

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    Apple was looking at Waze as well.
     
  4. Europa

    Europa Moderator
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    I wonder if Google will get rid of the cartoony interface. It's a great app, but that needs to go, IMO.
     
  5. Napoleon PhoneApart

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    Google will replace the cartoony interface with even more ads.
     
  6. richardya

    richardya Member
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    I was trying to think of why Google wanted them so badly.

    Waze is very popular on IOS and this could be a nice gateway for Apple users into the Googleverse, or even into G+. If they turn my account with Waze into a G+ account I will storm Google campus.

    The other reason could be.. I know many apps and services report their location, foursquare type stuff. But, is there any other service with a userbase this large that volunteers their location and lets others see where they are in real time? There is a lot to do with that information, especially if you leave it on outside the car. Local store ads could start showing up in your email. Combining where you are with their ad partners is big.
     
  7. acosmichippo

    acosmichippo Genius
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    or maybe they're just trying to improve google maps...
     
  8. richardya

    richardya Member
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    That is a lot of money for traffic data.
     
  9. Europa

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    Google can afford it and they wouldn't have bought it if they didn't think they could profit from it.
     
  10. richardya

    richardya Member
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    There is more to it than improving maps. How they profit on a 1.3 billion dollar acquisition is the question. Google already had the edge in maps and every Google user had access to Waze anyway. Where do they make the 1.3 billion back?
     
  11. RoofMonkey

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    Hopefully NOT in ads being splashed across the Waze screen!
     
  12. jmp316

    jmp316 Evangelist
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    In the meantime, nothing has changed with waze yet, and it appears their employees are still running the show. However, it's yet to be seen what Google will use the data for. I'm hoping it makes waze even better. I think the high price was to not let Facebook buy it...
     
  13. acosmichippo

    acosmichippo Genius
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    Apparently Apple was in the action too.
     
  14. jmp316

    jmp316 Evangelist
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    Yep. They surely could use some help with maps.
     
  15. ZAT

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    Using your location data for targeted ads. I have started to get adds for restaurants as I drive by them in the AM. One of the reasons why Waze has been relegated from daily use already.
     

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