Yeah maybe it is just me and i am not as familiar with it. But it seems like it just a shorcut that has all kinds of apps included in it. For example i saw that when passbook was open it asked me to go to the app store. And when i went to the app store, it had things like instagram, twitter, starbucks etc on it. And when you clicked on those icons, it brought you to the app. And i was like, what the hell was the point in that? I could have just went straight into that app for all that? So i am still getting the hang of what it is.