How much is $100 in sales to Apple really? What's the markup on accessories?

SmartAlx

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Jun 7, 2007
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#1
I'm curious. Does any Apple employee here know what the average markup for Apple accessories is? My guess is the $100 that we are getting is actually costing Apple something like $30 a person.

Whatever it is, it's a long shot far from $200.
 

SmartAlx

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#4
No, I'm just curious. Not trying to get an argument started. I just want to know. Is that so bad?
 

btrom56

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Aug 13, 2007
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#6
"According to a writeup of the iSuppli analysis on BusinessWeek, the $199 2GB iPod nano costs Apple $90.18 in materials and $8 to assemble, leaving a profit margin before marketing and distribution costs of about 50%."
 

SmartAlx

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#7
"According to a writeup of the iSuppli analysis on BusinessWeek, the $199 2GB iPod nano costs Apple $90.18 in materials and $8 to assemble, leaving a profit margin before marketing and distribution costs of about 50%."
Aha. So going by that (and not adding store costs like employee wages, rent, and power to run the store) we are looking at a 50% markup. I wonder how the store costs would affect it.
 

The Toddfather

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Jun 23, 2007
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#8
Aha. So going by that (and not adding store costs like employee wages, rent, and power to run the store) we are looking at a 50% markup. I wonder how the store costs would affect it.
Don't forget marketing, all those TV commercials, print ads, etc. cost millions.
 

btrom56

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#9
Annual sales per square foot of an Apple Retail store are over $4000.00 That is a huge figure for retail