how the iPhone all began

gerstyd

New Member
Bronze
Sep 17, 2007
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#5
This line tells you the secrecy in Apple:

By January 2007, when Jobs announced the iPhone at Macworld, only 30 or so of the most senior people on the project had seen it.
 

Lincoln

New Member
Gold
Aug 11, 2007
6,100
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#6
That was a wonderful article - long - but it made several good points.

It did a great job showing how the iPhone changed the cellphone market for cellphones themselves and the carriers.

I had no idea that all of this has been being planned since '02. I knew that it's been a while, but heck, in '02 the iPods were still clunky and ugly. Quite an interesting plan of secrecy:

Through it all, Jobs maintained the highest level of secrecy. Internally, the project was known as P2, short for Purple 2 (the abandoned iPod phone was called Purple 1). Teams were split up and scattered across Apple's Cupertino, California, campus. Whenever Apple executives traveled to Cingular, they registered as employees of Infineon, the company Apple was using to make the phone's transmitter. Even the iPhone's hardware and software teams were kept apart: Hardware engineers worked on circuitry that was loaded with fake software, while software engineers worked off circuit boards sitting in wooden boxes. By January 2007, when Jobs announced the iPhone at Macworld, only 30 or so of the most senior people on the project had seen it.
- John
 

GailLA

Contributor
Bronze
Nov 13, 2007
265
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Northern IL
#8
Good find -- many thanks for posting it here. I'd heard bits and pieces of this before, but the article puts in all in context.
 

Eragon

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Gold
Jan 8, 2008
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#9
Thanks for the link to that article. Very revealing insight into a man having the power to turn the established and uninspiring cell phone industry on its head.