The ringback tones are actually really well priced. You have to subscribe to the actual Ringback Service which is only $0.99 per month (negligible) and then each ringback tone is $1.99 which is still a really fair price. The tones you pick last for 1 year after the purchase date and then expire (which I kind of find odd, but it's not expensive, so it's worth it). The really cool thing is that you can assign different tones to different callers or groups of callers. For instance, if I know a few friends really like country (blah ) and other like rap, I can make two different playlists for each group. I've only purchased 10 or so as of yet, but I have "Crank That" (it was a necessity, because I hope at least one person calling me is foolish enough to do the silly dance while waiting for me to answer) "Kiss, Kiss" and "Low" by Flo Rida and then some random Rock and Country songs.