Some People wonder Why Apple Has Dominated the MP3 Arena with all the Ipods they currently have available. The Simple reason is that their Products are easy to use ,look very cool and futuristic and keep improving with added features. The iPhone will be a big success for those who truly want cutting edge and can afford the cost of the phone and the $80.00/month for Airtime and Data services which will be 39.99 each. The cool features that I liked that were shown were the enlargements of photos by stretching them by using just your fingers, The way it knows which way its tilted going into landscape mode for pictures, and of course the cool factor. If you want a cell phone that surfs the web, takes pictures, displays images and movies, plays music and holds all your personal info, then the iPhone will be the next big thing to buy. I actually can do all those things now but on separate devices.. if you want all that on a handheld you must pay the high price point of $499.00 .