Meet Project "Titan"

Rafagon

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Dec 7, 2011
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The Wall Street Journal is reporting that it has spoken with "people familiar with the matter" who claim that Apple has "several hundred" employees working on an Apple-branded electric car. These "sources" have gone as far as sharing the code name of the project—"Titan."

One of these lucky people who are in the know claims that Apple wants to "put its stamp" on the electric vehicle market, similar to what it accomplished in the smartphone market when it introduced the iPhone.

Of course, this is all speculation at the moment. Apple may or may not ever release an electric car. It is not uncommon for Apple to build prototypes of things that will never see the light of day, according to the article.

apple-car-concept.jpg


Image: iDownloadBlog
 

Rafagon

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Dec 7, 2011
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#2
Bloomberg reports that Apple wants to have its car in production by 2020.

Daring Fireball had a couple of thoughts on this topic, saying that where there's smoke, there's fire, and that all of a sudden "there is a lot of smoke in the air on this one."

I couldn't find a way to link directly to that specific blog post on Fireball, so here's a screenshot:

Screen Shot 2015-02-20 at 1.06.00 PM.png