I don't know how they're going to handle people with family plans. Will they sell them three phones if they have three accounts? I would think so. If they do, I might just buy three and then sell the other two on eBay. Naaah. I wouldn't do that to you guys.
I'm betting everyone you buy has to have a two year commitment on a data plan. That will keep people from unloading them on Ebay for big bucks.