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Hondamaker

Genius
Gold
May 14, 2007
9,922
662
113
55
Fairborn, Ohio
#1
I was wondering if anyone else has noticed that the only ad for the iPhone was during the Oscars, and it was that 'Hello' teaser. No ads in magazines or TV. I know a lot of ppl that have never heard of the iPhone (gasp). Wouldn't you think that some advertising would get more of the word out?
 

Arrakis

New Member
Bronze
May 30, 2007
58
0
0
#2
yeah, it's a bit odd. And I Just wish they would tell us the realse date (if they know themselves). They act kind of mysterious about it, (i think).
 

robhon

New Member
Silver
Mar 17, 2007
620
0
0
#3
You know, I don't think they really need to be running any ads yet. They've got so much free buzz going that I bet they will sell most all the iPhones they have coming. So, why waste money on expensive ads? It's just going to add to the cost of the iPhone for no reason.

I loved Steve's comment in that interview yesterday when asked if they had enough product coming to meet demand. He said, "I hope not." :)
 

lmw

New Member
May 31, 2007
15
0
0
#4
I agree - it's being talked about enough that they don't need to run ads. You'll see the ads start long after the first release.
 
May 31, 2007
11
0
0
#5
Seems hard to believe that people have not heard of the iPhone yet. I have not run across anybody, however no one seems to understand the value of it. I t seems that people think it is just an ipod and phone and that's it. People say my phone already plays mp3. Of course, I wasn't hooked until I watched Jobs' presentation.
 

Spin This!

New Member
Silver
May 4, 2007
504
0
0
#6
Well there's plenty of anti-iPod/Apple people to go around.

The iPod is almost a victim of its own success as well—people may have an older iPod but it works so well they have no reason to upgrade, especially if their contract isn't up and they're happy with their current service.

Your value varies but my guess is most people who are buying the iPhone are already Apple fanatics.
 
May 6, 2007
995
0
0
United States
#7
You know, I don't think they really need to be running any ads yet. They've got so much free buzz going that I bet they will sell most all the iPhones they have coming. So, why waste money on expensive ads? It's just going to add to the cost of the iPhone for no reason.

I loved Steve's comment in that interview yesterday when asked if they had enough product coming to meet demand. He said, "I hope not." :)
Yes, this is correct. There has already been so much hype built up about the iPhone that ads would make the release even more crazy than it is already going to be. They will start releasing widespread iPhone ads after the first, and maybe even second, wave of consumers. After all, the people who will get the iPhone on the day of release already know that without ads. They do not need to spend money on advertisement right now, as it is not cheap. Expect ads for the iPhone about 2-6 months from release, which I hope will be soon :laugh2:
 
May 31, 2007
11
0
0
#8
Well there's plenty of anti-iPod/Apple people to go around.

The iPod is almost a victim of its own success as well—people may have an older iPod but it works so well they have no reason to upgrade, especially if their contract isn't up and they're happy with their current service.

Your value varies but my guess is most people who are buying the iPhone are already Apple fanatics.
You know, I think you are right. There is a lot of buzz about iPhone but when it actually gets down to shelling out the bucks, it will be Apple fanatics. Other smartphone users will buy it when it is convenient for them, not on 'opening weekend'.
 

chris

Administrator
Administrator
Jun 10, 2006
11,810
1,775
113
Long Island, NY
#9
By far, the iPhone is the most hyped mobile device of all time. The buzz is amazing considering they've only had one commercial. Think of how many iPod/Mac commercials/ads you've seen in the last week. I bet it's quite a few if you watch any sort of television. Even being a TiVo household, I find myself (blip.blip...blip.blip) backwards to watch the "I'm a Mac, I'm a PC" ads. Apple and AT&T must be thrilled with the current hype surrounding the iPhone. If there were ads/commercials, it could have a negative impact. You'd have people showing up at AT&T stores asking for the iPhone (more so than current crop of interested parties). The iPhone has caused a major wireless provider to accelerate their branding change (from Cingular Wireless to AT&T). When you think of the scope, strategy and dollars involved in that, it's nothing short of amazing that a device is driving this change.

When it does hit, it will hit hard. As the CEO of AT&T said regarding launch plans, "what is likely to be the largest commercial product launch in the history of electronics."

Safe to say he expects to run a few commercials and we might see an ad or two.:laugh2:
 
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lasquintanas

Member
Bronze
May 21, 2007
199
0
16
#10
The Keynote is all the commercial they need. I know i've watched it more times than i'll admit. My girlfriend hates life right now, i just walk around repeating "An ipod. A phone. An internet communicator. An ipod. A phone. An internet communicator."
 
May 6, 2007
995
0
0
United States
#11
The Keynote is all the commercial they need. I know i've watched it more times than i'll admit. My girlfriend hates life right now, i just walk around repeating "An ipod. A phone. An internet communicator. An ipod. A phone. An internet communicator."
Lol yeah. So many people have caught on to the keynote, especially because the media was all over it on January 11th, or 10th, whatever :eek:. The first time I heard about the iPhone was actually on the evening news on the 10th or 11th.
 

Maxwell

New Member
May 31, 2007
11
0
0
#13
Word of mouth is the best advertising medium!

I was wondering if anyone else has noticed that the only ad for the iPhone was during the Oscars, and it was that 'Hello' teaser. No ads in magazines or TV. I know a lot of ppl that have never heard of the iPhone (gasp). Wouldn't you think that some advertising would get more of the word out?
Just look at this forum to which you and I are posting - all about an item which has not as yet even arrived in stores. People everywhere are clamoring for iPhone. Not to worry that formalized ad campaigns have been slim so far. iPhone will sell and sell and sell and sell!
 
May 16, 2007
12
0
0
#14
iPhone buzz

Oh there are definitely people with no idea of what an iPhone is. This will change when people carry them on the street, though. They will stand out!
Seems hard to believe that people have not heard of the iPhone yet. I have not run across anybody, however no one seems to understand the value of it. I t seems that people think it is just an ipod and phone and that's it. People say my phone already plays mp3. Of course, I wasn't hooked until I watched Jobs' presentation.
 

Remain Nameless

New Member
Bronze
May 14, 2007
109
0
0
#15
By far, the iPhone is the most hyped mobile device of all time. The buzz is amazing considering they've only had one commercial. Think of how many iPod/Mac commercials/ads you've seen in the last week. I bet it's quite a few if you watch any sort of television. Even being a TiVo household, I find myself (blip.blip...blip.blip) backwards to watch the "I'm a Mac, I'm a PC" ads. Apple and AT&T must be thrilled with the current hype surrounding the iPhone. If there were ads/commercials, it could have a negative impact. You'd have people showing up at AT&T stores asking for the iPhone (more so than current crop of interested parties). The iPhone has caused a major wireless provider to accelerate their branding change (from Cingular Wireless to AT&T). When you think of the scope, strategy and dollars involved in that, it's nothing short of amazing that a device is driving this change.

When it does hit, it will hit hard. As the CEO of AT&T said regarding launch plans, "what is likely to be the largest commercial product launch in the history of electronics."

Safe to say he expects to run a few commercials and we might see an ad or two.:laugh2:
Agreed. This is a huge deal with lots of money on the line. You can bet your bottom dollar there is a very elaborate marketing plan that has been well thought-out and calculated to capitalize on "hype" and "buzz" as much as possible until it's at a boiling point then BAM! Out comes a few commercials and ads, followed by international coverage of its release, the number of sales are insane which only adds to the feeding frenzy and so on...

Basically, if they seem silent now, I'm sure it only SEEMS that way... :)
 
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ColsTiger

Zealot
Gold
Mar 8, 2007
5,856
2
38
Columbus, GA
#16
I look for the iPhone to be THE electronic device on everyone's Christmas list in November. I feel sorry for those moms and dads that have to disappoint their kids because of the $500-$600 price tag. I know my kids won't be finding one under the tree.
 

joe

New Member
Gold
May 5, 2007
1,113
0
0
#17
I look for the iPhone to be THE electronic device on everyone's Christmas list in November. I feel sorry for those moms and dads that have to disappoint their kids because of the $500-$600 price tag. I know my kids won't be finding one under the tree.
My son can get one when he gets a J.O.B. and pays for one himself. ;) However, if daddy gets iPhone 1.1 by then, he can get a discount to buy my very used iPhone 1.0. :laugh2:
 
May 6, 2007
995
0
0
United States
#19
Agreed. This is a huge deal with lots of money on the line. You can bet your bottom dollar there is a very elaborate marketing plan that has been well thought-out and calculated to capitalize on "hype" and "buzz" as much as possible until it's at a boiling point then BAM! Out comes a few commercials and ads, followed by international coverage of its release, the number of sales are insane which only adds to the feeding frenzy and so on...

Basically, if they seem silent now, I'm sure it only SEEMS that way... :)
Yep. With Apple, there is no question that the marketing will be brilliant and soooo nice :laugh2:. Even down to the small details on the boxes and that nice black color, Apple knows what they are doing and how to attract consumers.
 

JeffBobula

New Member
Bronze
Apr 20, 2007
257
0
0
32
Madison, Wisconsin
#20
The Keynote is all the commercial they need. I know i've watched it more times than i'll admit. My girlfriend hates life right now, i just walk around repeating "An ipod. A phone. An internet communicator. An ipod. A phone. An internet communicator."
haha, my girlfriend counts daily everytime I talk about the iPhone! then glares.

but recently she admitted "its ok" because i put up when she talks about random sh*t i don't care about either...like puppies :p