18:10: iCloud to support movies. 1080p HD - is that a hint?
18:06: 315 million iOS devices sold. 62m last quarter. We're on to Siri and apps - the 25 billionth was in China.
18:05: Video of Apple store in GCS. Crowd scene. Imagine Zulu in a station, with less Zulus and no Michael Caine.
18:05: Grand Central Station store is "jawdropping" says Cook. "It's a perfect place for a commuter." Yep, a station.
18:03: We're on the Apple stores at the moment. Amsterdam store is being bigged up by Cook. Laugh about the size of the queue.
18:02: "Things that make a post PC company are the things that Apple has been about for many years." says Cook
18:00: Wooooo we're away. Tim Cook is talking about the post-PC era. Apple is lucky to have the devices it has, he says.