Retail Experiences Compared


Feb 12, 2013
Two shops very close together in a large mall. They both contained attendants in red shirts and hardware about. One was the Apple store, of which you are aware, with much activity and plenty of expert advice.

The other was Microsoft.

The attendants there had much the same opening. Can I help you? Just ask if you have questions. It was smaller, with much less activity and many fewer customers. The limited hardware on display featured mostly other brands: Dell, HP.

My son asked about a new game. Is it out? Anybody here know anything about it?

"I don't know."

That was his final answer.

It was as if they had received their layoff notices already.

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