Small company "6S Marketing" wants Apple not to use "6s" name for upcoming smartphone

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Rafagon

Genius
Gold
Dec 7, 2011
7,566
1,252
113
44
Miami, Florida
#1
A small ad agency in New York consisting of only 35 people suddenly thinks they can persuade Apple not to use "6s" as the model name of their upcoming iPhone.

They've launched what seems like—for a company of their size—a somewhat costly campaign to state their case, including going as far as renting several billboards, one in New York City's Times Square.

If they're just starting this campaign now, then something tells me they've waited way too long, for many iPhones already bearing the name "6s" are likely in existence somewhere in China, hibernating quietly in their boxes, in eager anticipation of deployment.

6smarketingtimessquarebillboard-800x533.jpg


IMG_28742-1000x625.jpg
 

up10ad

Genius
Gold
Aug 1, 2007
3,606
468
83
Fruita , CO
up10ad.com
#2
A marketing company? I wouldn't hire them simply because they've overlooked this (obvious) issue for years apparently, and for failing to understand that the name of a marketing company being the same as an Apple hardware device is not likely to cause confusion for in the marketplace (the typical test for TM issues).

On secont thought, maybe they are geniuses, and have waited for this moment to launch what could be a very effective marketing campaign, with no real desire to have Apple change anything, but simply to get their name in the news. Hmmm Genius.
 

Rafagon

Genius
Gold
Dec 7, 2011
7,566
1,252
113
44
Miami, Florida
#3
On secont thought, maybe they are geniuses, and have waited for this moment to launch what could be a very effective marketing campaign, with no real desire to have Apple change anything, but simply to get their name in the news. Hmmm Genius.
True… if it weren't for the iPhone 6s, then I, and thousands of others who read the story on tech sites today, would probably have never heard of this tiny company.

They are just riding Apple's coattails.
 

Target

Evangelist
Gold
Oct 16, 2008
1,139
168
63
The Great State of WV.
#5
If you'll recall, Cisco and Apple battled over the name "iPhone." Cisco never pursued their iPhone after that.

I side with Rafagon, it's genius for this little company.
 

Target

Evangelist
Gold
Oct 16, 2008
1,139
168
63
The Great State of WV.
#9
That campaign has received a plethora of media coverage. The more I see it, the more I think it's pure genius. They capitalized on the opportunity.

I'm sure it was expensive, but you can't really measure the return on the press coverage.
 

Europa

Moderator
Senior Moderator
Dec 12, 2008
28,365
5,505
113
Utah
#10
I don't think genius is the right word. It's not that difficult to predict how it would play it for them. I'm sure they've been planning it since the 4S.
 

47seijar

Zealot
Bronze
Oct 6, 2012
342
126
43
Denville, NJ
#11
Smart: parking outside an Apple Store in NYC. Great visibility.
Dumb: being outside an Apple Store but not being on Apple's side. You know how fanboys can get...