Sprint is running scared

Welcome to our Community
Wanting to join the rest of our members? Feel free to sign up today.
Sign up

spacerog

New Member
Bronze
Jun 11, 2007
463
0
0
www.spacerogue.net
#1
Sprint Goes Back to the Future
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003604232

Sprint, the third-largest Wireless player, is attempting to position itself as forward-thinking while its rivals (such as market leader AT&T and number two Verizon) use ads to play up their abilities to handle current technology snafus like dropped calls and limited coverage. In addition to "Sprint ahead," the company is introducing "Sprint Speed," a component of the overall branding initiative designed to show that its phones are fast.

Sprint's campaign also comes as Apple is set to introduce its much-hyped iPhone, which is expected to sell out quickly when it is released on Friday. "The iPhone will generate a lot of interest in the category and that raises all the boats," said Kelly.


I know for a fact that there is at least one customer that Sprint will be loosing because of iPhone. hehehe

- SR
 

blackoutcrl

New Member
Bronze
Jun 20, 2007
44
0
0
DC
www.blackoutgraphics.com
#2
Sprint Goes Back to the Future
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003604232

Sprint, the third-largest Wireless player, is attempting to position itself as forward-thinking while its rivals (such as market leader AT&T and number two Verizon) use ads to play up their abilities to handle current technology snafus like dropped calls and limited coverage. In addition to "Sprint ahead," the company is introducing "Sprint Speed," a component of the overall branding initiative designed to show that its phones are fast.

Sprint's campaign also comes as Apple is set to introduce its much-hyped iPhone, which is expected to sell out quickly when it is released on Friday. "The iPhone will generate a lot of interest in the category and that raises all the boats," said Kelly.


I know for a fact that there is at least one customer that Sprint will be loosing because of iPhone. hehehe

- SR
make it two.. high fivez