There contact picture is covered by the menu. In the TV commercial the contact picture is displayed in the top right of the screen, and the menu is below. Is there some kind of setting, or did the phone change since the commercial was made?
When the call comes in the contact picture is displayed on the whole screen.
As soon as you answer the call, the menu is layered over the picture. Watch the commercial, and when their call comes in it's not like that.