Whaaaaaaat..?I haven't seen I'd either. But I know what your talking about.
I think you're right DJoey.5 bucks says they are talking about some iPhone rip off video that was made before the iPhone dropped
On the keynote where Steve introduced the phone, as a joke, he showed a pic of the original iPod with a rotary dial where the scroll wheel should be.
Maybe that's what you are thinking of?