When the original domain was selected, it was done so within a very short timespan, under the pressure of having to change from everythingiPhone. That domain made plenty of sense, as it did when the site was started 7 months before Apple even announced the iPhone. The name has certainly served us well and some people really like it a lot. I meet a lot of people. Whether it’s businesss or personal, if we talk iPhones, I’m telling them about eiC. It never goes smooth. I’l typically get a “What?” It’s not a name that people tend to remember. It’s a long name. Tougher to type into a search or browser bar. If you triangulate the letters of iPopuli, they are all in one section of your keyboard. The eight letters can be typed using your thumb. Less letters, easier to type.