WOW! I didn't expect this response from this forum. lol So what if they add a feature that you may not use or care about. If you don't like it, don't use it. At least it will be on there for people that want to use it. Geez! This is a phone to make calls. Everything else is "gimmicky". Do we need 3D on a phone? No. Just like we don't need an iPod, camera , accelerometer, gyroscope, exposed antenna(FAIL), etc on a phone. But we like it because it has those hardware features even though all of us may or make not use them as much as the next owner. If Apple is able to implement 3D without additional battery drain and keep the retina display or better with a bigger screen, why not? I believe the LG Optimus 3D can record in 3D 720p with it's dual stereoscopic cameras and connect to a 3D HDTV via HDMI and playback in full 3D. I wouldn't mind having that feature. You don't like it? Then record in 2D like you normally do. Simple as that. No need to get all upset about it.