credit check crash
here's my take on what happened (same crash during credit check for new att customer in frankfort, ky) - AT&T and Apple BOTH had their servers/networks running and working full-steam, tested and ready to run full capacity. the credit bureaus, though, or whatever 3rd party system att used to perform credit checks, crashed under all the requests coming from the same network at the same time. as far as new credit checks go from a single point source, this was probably an unprecedented event. i would not blame either att or Apple, except perhaps for an oversight of this problem.
moreover, att sales reps from around the country are going to be PISSED about this, because running credit checks to sign up new customers in the store is how they make their commissions. when the reps in my store realized that they were not going to be able to perform checks but instead would have to just "sell them out" directly, the mood went from elation to straight-up frowns all around. they had all expected to make bank on this day by signing up new customers - which is where they make the big commission - but instead they ended up having to just sell the product and let att corporate do the checks online.
while they did not have to perform the checks in the store, this possibility of making major commissions was a big part of the sales reps' excitement about this event. they will be pissed, and rightfully so. Apple employees get free iPhones, we get ours and our service (eventually), and att reps have to work till 10 pm with nothing to show for it - plus they can't buy iPhones for like two more months. att employee morale is going to take a big hit on this one.