I've been several places with my iPhone and I've had some people think it's really cool but other people have gotten kind of nasty. Comments like "I wouldn't have that think if you paid me", or they voluntarily tell me about all the features of their phones, as if I have challenged them in some way. Sour grapes, I'm sure. It's kind of funny! But anyone who starts looking at all the apps walks away amazed -- even if they are p*ssed.