AT&T Memo: iPhone Preparation

Marksman

Marksman

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Jun 4, 2007
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Haha. AT&T is dreaming if they think almost any people who want an iPhone will be pushed off on to some other phone, unless they just lie.
 
ColsTiger

ColsTiger

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Mar 8, 2007
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Columbus, GA
Marksman said:
Haha. AT&T is dreaming if they think almost any people who want an iPhone will be pushed off on to some other phone, unless they just lie.
Click to expand...
They're not trying to push them off on another phone. At&t figures that many of the customers will be incremental customers with wives and children. Once the newly converted At&t customer is finished opening his new plan online while at the same time ordering his new iPHone, they want to be there to sell him additional lines with FamilyTalk plans for mom and the kids. "Here mister new At&t customer, why don't you add your wife and kids to a family plan so all your calls within the family will be free. IF you're going to convert from Verizon, you may as well convert your entire family. BTW, we have these Samsung camera flip phones free with an activation."
 
spacerog

spacerog

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Jun 11, 2007
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www.spacerogue.net
Selling 'add-ons' is _always_ easier at time of initial purchase. People do not tend to upgrade their plans they tend to downgrade them. The store want to lock you into as high of a rate plan as possible when you first set stuff up and then lock you in for a year or two. This is no different than trying to sell you an extended warranty or a surge protector to go along with your new TV set. Once the original product is purchased anythng else added onto the sale is mostly pure margin. It only makes sense to try to push people to buy as much crap as they can carry. Thats how stores make money after all.

- SR
 
ColsTiger

ColsTiger

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Mar 8, 2007
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Columbus, GA
spacerog said:
Selling 'add-ons' is _always_ easier at time of initial purchase. People do not tend to upgrade their plans they tend to downgrade them. The store want to lock you into as high of a rate plan as possible when you first set stuff up and then lock you in for a year or two. This is no different than trying to sell you an extended warranty or a surge protector to go along with your new TV set. Once the original product is purchased anythng else added onto the sale is mostly pure margin. It only makes sense to try to push people to buy as much crap as they can carry. Thats how stores make money after all.

- SR
Click to expand...
very true. POS marketing.
 
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