Apple seems to be doing pretty well these days.
The company reported profits of 92 cents a share after the close of the stock market Wednesday, 9 cents higher than Wall Street was expecting and 26 cents better than the company's own projections. And the magic number? Apple reported selling what appears to be 270,000 iPhones
during the two days before the quarter ended on June 30th.
Revenue for the quarter was $5.4 billion, as compared to Wall Street's expectations of $5.2 billion and Apple's own projections of $5.1 billion. Mac shipments grew 33 percent compared to last year, while iPod shipments were up 21 percent.
The iPhone category includes "iPhones and apple-branded and third-party iPhone accessories," so it was not immediately clear from the press release whether the 270,000 units refers to iPhones alone or iPhones plus cases, headsets, etc. The iPhone numbers will be closely scrutinized coming off of yesterday's news
that AT&T only activated 146,000 iPhones.
The company will hold a conference call at 2pm PT to discuss its results, and hopefully we'll get more clarity on the iPhone shipments then.
UPDATED 2:08pm: Apple's overall profit for the quarter was $818 million, that's a 73 percent jump compared to last year, when third-quarter profit was $472 million. Revenue was up 23 percent over last year's total of $4.37 billion.
Notebook sales led the charge for the Mac division. Apple shipped 1,130,000 Macbooks and Macbook Pros during the quarter, up 79 percent compared to last year. Desktop shipments were also up, 634,000 units this year compared to 529,000 units last year.
Apple doesn't break out its iPod results by category, but it was interesting to note that while shipments increased from 8.1 million units last year to 9.8 million during the last quarter, revenue increased by a smaller amount. Apple's iPod revenue was $1.57 billion during the last quarter, compared to $1.5 billion this time last year.
I contacted an Apple spokesman about the iPhone numbers, to verify whether 270,000 units means 270,000 iPhones or 270,000 iPhones plus accessories. I hadn't heard back as the conference call was about to start, with soothing classical guitar in the background.