Just back from my local AT&T store and they have'nt heard of any of the plans or syncing. I steered them towards the web site and now they are watching . he told me he has training tomorrow at noon. I also notice one new employee there...a security guard
I stopped by my local AT&T here in Fishers, IN and the sales rep said I either needed to A) be eligible for an upgrade or B) sign up an additional line to my family plan. I calmly told her that I've seen the activation video online and that any customer (existing or not) should be able to buy the iPhone. She again told me options A and B.
So then I asked her what is stopping me from buying an iPhone at the Apple store and then activating it at home through iTunes just as I see in the video. She replied, "it won't work because you are not in your upgrade period".
It's just funny that this information has been available all day, yet we know more then the sales reps do. I wish they would get a clue sometime!