I'm pretty sure it's for the marketing of the iPhone. Lately the new phones have just been getting bigger and bigger. Apple is probably wanting to make it clear they can stay slim and sleek when other phones start takin the steroids.I think the iPhone 5 is a worthy upgrade but I do think they've been focussing unnecessarily on areas that aren't that important like this obsession with making the phone as thin as possible. I mean, who has been complaining that the previous iPhones were too thick?!
If they'd kept the thickness maybe they'd have been able to really improve battery life, or add in an NFC chip, or whatever.
Thus the reason jailbreaking was bornGranted the software may be new, but it's still the same old phone from 2007.
Same home button, same slide to unlock, same icons. After 6 years of iPhone making you think Apple would change and give us a different design. After 4 years of ownership (3g and iPhone 4) I'm moving on to something different.
Until Apple decides to give us the ability to change thems, add widgets, change icons and give us complete customization I'm not going back to iOS.
For me it has more to do with accessories for the iPhone 5.... no dock!?
I can't believe Apple isn't making a dock for it...
I actually see it the opposite way. I think other manufacturers make up for a buggy OS by trying to out-spec Apple. Marketers learned a long time ago, to help sales you have to quantify the value of your product... for cars it was HorsePower, MPG's etc. For batteries it was mAh and for cameras it was unfortunately MegaPixels. As psylichon and Pixelogist have pointed out more pixels doesn't always translate into better pictures. For me sensor size and good glass far outweighs pixel count. Take for instance Nikon's $6,000 D4 camera has 16.2mp... Nokia's 41mp camera phone isn't even in the same class despite having twice as many MP.I think Nokia's 41 megapixel phone that you had mentioned is overkill, but it does go to show that it is possible for a higher quality camera to be put inside of a consumer level smartphone. It seems that with this release Apple will continue to rely on its marketing and brand power/ awareness to generate sales for this newest generation of the iPhone