- Feb 6, 2007
http://www.appleinsider.com/articles/07/06/01/jobs_says_dont_go_to_an_apple_store_for_iPhone.htmlSpeaking to a reporter at the Wall Street Journal D: All Things Digital conference this week, Apple chief executive Steve Jobs advised against going to his company's own retail stores in search of an iPhone on launch day.
Jobs believes Apple retail stores may be the worst destination come the handset's release, as the outlets will be hampered by their sheer popularity.
"Don't go to an Apple store. It will be a madhouse there," the Apple boss told Arianna Huffington of the Huffington Post. "People will be lined up around the block, sleeping on the sidewalk to get one."
Instead, Jobs advised Huffington to head towards an AT&T/Cingular store. "Most people don't know that they will be selling them too," he said.
Apparently, Jobs is unaware that the secret is out. Even so, it has been reported that most AT&T/Cingular locations will have less than 40 units on hand come roll-out, placing the notion of any such advantage by those stores into question.
Apple has yet to make an official announcement regarding a specific release date for iPhone, but Jobs reiterated during a D conference interview with the Journal's Walt Mossberg that his firm remains on track for a "late June" launch.
"Like the last day of June?," quipped Mossberg.
"Yeah, probably," Jobs said with a chuckle.