This! Well put.Exactly. We hyped it, not Apple. And we had a lot more time to build it up this time around. This phone had Blair Witch Project-caliber hype and it would have been easier to scare a Spartan than live up to it. It not only needed a new design, it needed a design better than last year's. The iPhone 4 is the sleekest looking phone I've ever seen. What if they redesigned it and it didn't look as good as the iPhone 4? Imagine it looking similar to one of the Android phones with a plastic, terraced back and a protruding camera. The same people who are pissed that the 4S looks the same would probably find themselves wishing that Apple hadn't changed it. I think the black glass, uniform form factor and stainless steel is perfect.
I'm cool with this look,.....until implants become available.