I called back today to see what the deal was. What you said is basically what they told me. They want me to keep the form just in case I need to submit it.I was told they MIGHT require claim form submittal and additional info. They took my email, in case they needed me to submit the formal claim paperwork, but I haven't heard anything from them on it.
I suspect the claim paperwork might be where the "customer standing" will come into play, but I would bet that all customers will receive the same benefit when they decide the issue.
Also, remember, that while AmEx will technically be passing the credit to us, they more than likely don't eat the whole thing themselves. I'll almost guarantee they'll go to Apple for a piece of that refund.
I also think you are right about Amex not covering the whole thing themselves. I'm sure they are in talks with Apple right now. This keeps me hopeful.
The lady on the phone told me they had received more about 10,000 claims thus far. I'm not sure how many of those have more than 1 phone on them, mine does, but it seems to me that this could be some great publicity for Amex. Let’s assume every claim has 2 phones (very unlikely but possible) that's about $440 per claim, times 10,000 claims, totaling about $4.4mil. Think about all the TV time they could get from this. It will be all over the news, and to a small extent, already is. This could be the best $4.4mil they ever invest. What do you think?
If Amex covers this I will never use another card again. I am already a big Amex fan. They always have great customer service and they make everything so easy. Their only down side is that they send me a lot of junk mail.