How much is $100 in sales to Apple really? What's the markup on accessories?

[SmartAlx]

I'm curious. Does any Apple employee here know what the average markup for Apple accessories is? My guess is the $100 that we are getting is actually costing Apple something like $30 a person.

Whatever it is, it's a long shot far from $200.

 

[ps49556n]

Does it really matter?

 

[The Toddfather]

Does it really matter?

Thank you ps.

Are we now looking for something new to complain about?

 

[SmartAlx]

No, I'm just curious. Not trying to get an argument started. I just want to know. Is that so bad?

 

[The Toddfather]

No, I'm just curious. Not trying to get an argument started. I just want to know. Is that so bad?

No, sorry.

 

[btrom56]

"According to a writeup of the iSuppli analysis on BusinessWeek, the $199 2GB iPod nano costs Apple $90.18 in materials and $8 to assemble, leaving a profit margin before marketing and distribution costs of about 50%."

 

[SmartAlx]

"According to a writeup of the iSuppli analysis on BusinessWeek, the $199 2GB iPod nano costs Apple $90.18 in materials and $8 to assemble, leaving a profit margin before marketing and distribution costs of about 50%."

Aha. So going by that (and not adding store costs like employee wages, rent, and power to run the store) we are looking at a 50% markup. I wonder how the store costs would affect it.

 

[The Toddfather]

Aha. So going by that (and not adding store costs like employee wages, rent, and power to run the store) we are looking at a 50% markup. I wonder how the store costs would affect it.

Don't forget marketing, all those TV commercials, print ads, etc. cost millions.

 

[btrom56]

Annual sales per square foot of an Apple Retail store are over $4000.00 That is a huge figure for retail