That does seem ridiculous.
It really sucks for the people that don't live close to an Apple store. You drive to said Apple store, purchase your $600 phone, get it home, excited about getting things up and running only to find out 15 days later your iPhone doesn't work due to some manufacturers defect!
Sooooo, box it up, find time to drive back to Apple store, explain your problem, have "your iPhone" that you've spent quality time with, taken away from you and then told if you need a phone while your baby's gone for a week, we need $30 more bucks! Geeeez!
yes, sure there are folks that spent their $600 dollars, and would readily spend hundreds more for more phones or accessories. And then there are folks that save up their money for weeks, even months, to spend $600 bucks and maybe get a case and a few inexpensive accessories.
I'm not bashing Apple here, I actually love Apple products and wish that I can afford more! But is it only me, or does it seem like Apple tries everything they can to drain every dollar they can out of you?