Interesting until I read into it a bit more. It's Velcro !
From their web page description: "Standard package contains three pieces. One black self adhesive fixing for tablet computer, made from loop material and two self adhesive wall fixings, one black and one white, made from the hook material, which can be applied to a number of different, relatively smooth surfaces like walls, tiles, wood, plastic, metal, glass...."
Don't know if I could trust my iPad to Velcro. In theory it's a decent idea though.
Sent from my iPad using iCafe App
Scott AKA RoofMonkey