I never thought about this as a possibility, but according to Sean King of Mac radio, this is the way it's going to happen.
Here is his quote: "Think about it - why would Apple require an iTunes account to use the iPhone? How is Apple getting around the need to have every Apple store tied into AT&T's customer database? Remember the last time you bought a phone in store? How long did that take? 30 mins? Does Apple really want the iPhone customers hanging around that long, slowing down the purchasing process?"
The rest is here: http://iPhone.macworld.com/2007/06/iPhone_calling_plan_20month.php#comments
Here is his quote: "Think about it - why would Apple require an iTunes account to use the iPhone? How is Apple getting around the need to have every Apple store tied into AT&T's customer database? Remember the last time you bought a phone in store? How long did that take? 30 mins? Does Apple really want the iPhone customers hanging around that long, slowing down the purchasing process?"
The rest is here: http://iPhone.macworld.com/2007/06/iPhone_calling_plan_20month.php#comments