Yeah, you know, I think there's tons of that out there. In fact, to be quite honest, I'm a little sick of the look of all the ipod and cell phone cases out there. I've gone through a number of them myself. I wear them for a little while and just end up not using them. I've got a drawer full of them.
My take on the problem was to try to create something that's a cross between a protective case and a comfortable piece of clothing. I totally love all my jeans that I wear. They become a comfortable part of my life. That's what I want to capture with these cases. Heavy, durable cotton canvas. Soft protective lining. Truly functional features. Minimal branding (ergo, the jeans rivet for my logo). And then, just like I did with Timbuk2 bags, my personal signature is: lots of fun color combinations!