- May 14, 2007
It will certainly shake up the industry.Some interesting info, for those who haven't seen it
This is exactly what I was saying in another thread. The whole game with the service providers is market share. Twenty years ago wireless was a growth industry where the game was just to sign people up. Now almost everyone in the US has a mobile phone. The only way to grow is to take customers away from your competitors.
That is the value of the iPhone to ATT. That is what Apple was able to play in all the behind-the-scenes meetings.
Think of it. Verizon pays probably hundreds of millions of dollars every year to continue running their popular "are you there?" ad campaign. And it's working very very well. They are gaining on ATT.
Now ATT has the iPhone and is acquiring new customers for pennies just based on the sheer market force of the Steve Jobs and Apple name.