Shorter, perhaps more memorable. Those would be the primary reasons. When it was everythingiPhone, I think it made more sense. While most regular members know eiC as everythingiCafe, we have new users coming here daily. I'm not sure it's a name that resonates with them. Would they remember to tell a friend, "hey, check out everythingiCafe." I could see the blank stares – I get them myself when at trade shows and people ask what site I'm from... Of course, some of that has to do with awareness and I need to do a better job of improving the site throughout -- content, etc. At the end of the day, it's the community, content and experience that drives people here and hopefully has them returning. I just wonder if we could help our cause by providing them with an easier, more memorable pathway.Still wondering why it has to change?
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