New Map Features

wjp09

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Feb 25, 2007
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Zaprudering the iPhone Commercials: Maps

Posted Jun 4th 2007 9:30PM by Erica Sadun
Filed under: iPhone
digg_url = 'http://digg.com/Apple/Zaprudering_the_iphone_Commercials_Maps';
Wow. The things you can learn from Apple commercials. Notice anything about that map icon? It looked mighty familiar to me and as TUAW reader Brian noted in our comments, that's a wee stylized image of 1 Infinite Loop, Apple Headquarters--or at least...kind of. The arrow looks more like it's on North de Anza Boulevard than Infinite Loop itself, but it's close enough for me. Here are a bunch of other things I've noticed about iPhone maps.
  • We got a great look at the keyboard interface, when doing the Maps search. The QWERTY keyboard includes a shift button, a delete button, an option to switch to a numeric view, and a search button (which I assume is the same as "return").
  • It looks like the interaction order is: Search, select a pin, press the (>) button on the link, and then view the location information.
  • Pacific Catch is a real restaurant. I called it up and spoke briefly to a hostess named Fancy (like the adjective). "We've been getting calls all morning from all over the country. People want to know if we're a real businesss. We are."
 

Youngbinks

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Jun 4, 2007
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Maybe pinpoint your location in reference to the nearest interstate or major highway? I dunno, seems like it would be an interesting little tidbit thrown in by Apple.
 

timschizzle

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May 22, 2007
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maybe the super secret feature is gps and the map icon on the home screen is a live feed of the gps map! unfortunately, the icon shows the same picture in the keynote as it does in the commericals... so that idea is dead
 

Spin This!

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May 4, 2007
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well, you can triangulate a "pseudo" gps coordinate from triangulation of the cell phone towers. that's how wireless e-911 works... but that's far from real-time.