NEWS: iPhone: Apple's Make-or-Break Bet


New Member
Jun 11, 2007
iPhone: Apple's Make-or-Break Bet

Even for Apple, which has thrived on taking risks, the iPhone represents an audacious bet -- possibly its biggest ever.
With a hit, Apple will revolutionize the mobile phone industry. It will cement its reputation for creating gadgets whose chic designs and ease of use are so compelling that consumers will pay more for them. Oh, and by the way, it will create a third, profitable and fast-growing businesss to add to the Mac and the iPod.
A miss, however, could be catastrophic. Apple's ambition to become one of the few companies in the world to bridge the technology and entertainment worlds would be dealt a huge setback. The 30 percent gain Apple's shares have posted in the last three months on iPhone hype would probably evaporate. Its aura of invincibility would be punctured.