Yes, this is correct. There has already been so much hype built up about the iPhone that ads would make the release even more crazy than it is already going to be. They will start releasing widespread iPhone ads after the first, and maybe even second, wave of consumers. After all, the people who will get the iPhone on the day of release already know that without ads. They do not need to spend money on advertisement right now, as it is not cheap. Expect ads for the iPhone about 2-6 months from release, which I hope will be soonYou know, I don't think they really need to be running any ads yet. They've got so much free buzz going that I bet they will sell most all the iPhones they have coming. So, why waste money on expensive ads? It's just going to add to the cost of the iPhone for no reason.
I loved Steve's comment in that interview yesterday when asked if they had enough product coming to meet demand. He said, "I hope not."
You know, I think you are right. There is a lot of buzz about iPhone but when it actually gets down to shelling out the bucks, it will be Apple fanatics. Other smartphone users will buy it when it is convenient for them, not on 'opening weekend'.
Lol yeah. So many people have caught on to the keynote, especially because the media was all over it on January 11th, or 10th, whatever
. The first time I heard about the iPhone was actually on the evening news on the 10th or 11th.Just look at this forum to which you and I are posting - all about an item which has not as yet even arrived in stores. People everywhere are clamoring for iPhone. Not to worry that formalized ad campaigns have been slim so far. iPhone will sell and sell and sell and sell!
Agreed. This is a huge deal with lots of money on the line. You can bet your bottom dollar there is a very elaborate marketing plan that has been well thought-out and calculated to capitalize on "hype" and "buzz" as much as possible until it's at a boiling point then BAM! Out comes a few commercials and ads, followed by international coverage of its release, the number of sales are insane which only adds to the feeding frenzy and so on...By far, the iPhone is the most hyped mobile device of all time. The buzz is amazing considering they've only had one commercial. Think of how many iPod/Mac commercials/ads you've seen in the last week. I bet it's quite a few if you watch any sort of television. Even being a TiVo household, I find myself (blip.blip...blip.blip) backwards to watch the "I'm a Mac, I'm a PC" ads. Apple and AT&T must be thrilled with the current hype surrounding the iPhone. If there were ads/commercials, it could have a negative impact. You'd have people showing up at AT&T stores asking for the iPhone (more so than current crop of interested parties). The iPhone has caused a major wireless provider to accelerate their branding change (from Cingular Wireless to AT&T). When you think of the scope, strategy and dollars involved in that, it's nothing short of amazing that a device is driving this change.
When it does hit, it will hit hard. As the CEO of AT&T said regarding launch plans, "what is likely to be the largest commercial product launch in the history of electronics."
Safe to say he expects to run a few commercials and we might see an ad or two.
My son can get one when he gets a J.O.B. and pays for one himself.
However, if daddy gets iPhone 1.1 by then, he can get a discount to buy my very used iPhone 1.0.
Yep. With Apple, there is no question that the marketing will be brilliant and soooo niceAgreed. This is a huge deal with lots of money on the line. You can bet your bottom dollar there is a very elaborate marketing plan that has been well thought-out and calculated to capitalize on "hype" and "buzz" as much as possible until it's at a boiling point then BAM! Out comes a few commercials and ads, followed by international coverage of its release, the number of sales are insane which only adds to the feeding frenzy and so on...
Basically, if they seem silent now, I'm sure it only SEEMS that way...
. Even down to the small details on the boxes and that nice black color, Apple knows what they are doing and how to attract consumers.
haha, my girlfriend counts daily everytime I talk about the iPhone! then glares.
