From what I can see, why not have it released on a Wednesday...thereforee that's two days of news that'll be out there to hype it up (even more). I'm not sure about you guys, but I don't watch much news on the weekends besides MAYBE Sunday evening if I'm lucky.Because you would think they would want it to start at the beginning of the week. I hope they're right, but just basing it on a phone call to a Cingular store seems like conjecture to me.
Giving it 2 days to simmer on the news (CNBC, MSNBC, etc) during work days will create a buzz...not to mention radio shows, etc. I'm just throwing thoughts out there, but to me why not mid-week?