I agree. The difference between the 3G and the 3GS was significant, but it didn't matter because it looked the same as the old phone. Way too many people didn't care that it was a lot faster (faster processor and more RAM), had a better camera and autofocus, more storage space, a battery that lasted longer, video recording and editing, voice controls, an oleophobic coating and a magnetometer (which allowed you to orient maps to your direction of travel and have access to more advanced navigation and augmented reality) because nothing compares to a new look. We heard about how the 3GS was the same phone all year. Here we go again...I disagree. The jump from the 3g to the 3gs was huge. Way faster and improved battery life in my opionin.