Strange iPhone accessory claims to increase MP count on iPhone 5

[Rafagon]

http://www.macrumors.com/2012/11/24/will-i-am-to-launch-14-megapixel-camera-add-on-for-iphone/

I'm going to sit this one out. It smells suspect.

UPDATE: Could a mod please remove "iPhone 5" from my thread title? I misspoke.