- Dec 2, 2009
stephen colbert whipped it out of nowhere when he's like "what are the nominees for song of the year?" it's such a chic looking device ! it auto rotate's quite swiftly as well.
Of course. I'm surprised that so many people don't get the marketing angle.Dang! I had to get out of the 12 new apps thread things were getting a little heated. Anyways I see what your saying Dave. So basically Apple probably gave him the ipad to use on the Grammys for millions to watch and go wow! He's got the new ipad.
It's a prop used for marketing. I doubt he got to keep it. It's not much different than the mulit-million dollar jewelery famous women get to wear to these events. These items are recovered as soon as the event is over. It's all about promotion.When you say he got one as a marketing ploy what do you mean? Like people will be like "oh steve colbert has one I got to get one of those!"
do you really think Apple cares that much?It's the principle. Nobody (except Apple Insiders) should have it before release day.