Me, Thinking as Steve Jobs RE: Update
I'm starting to feel like there may be no major update either. From a businesss stand point, why release a major update? Apple has heard all the crying, they can just re engineer the iPhone, with everything people have said the current model lacks. Don't be surprised if, no major update, only iPhone 2nd Generation (600.00 more dollars). We can't really get angry, if this is what Apple decides. We (well, most of us anyway) understood (when we purchased the iPhone) that you always take a chance when you buy the first version of anything. Mark
I would like to add a little humor/serious thought to this thread. Thank you in advance for indulging me. I (Mark) am going to play the role of Steve Jobs in this writing. This is only fiction!
It is a beautiful Monday morning in Cupertino, California. I (Steve) sit here in amazement of the great corporation, I have built. As I began to think about my larger than life wealth. I have a nagging feeling, my stock price was down all last week. I made tons of money on iDay and the following weeks. The iPhone craze is now starting to wane, what shall I do? I make a quick call to Apple's, customer support VP. I am happy to hear, there is a great reduction in the amount of complaint calls concerning the iPhone. I realize that, people have began to accept what the iPhone doesn't do and love what it does do.
I start to think though, what do I do about all the customers waiting for a major update? As I ponder that thought, I think deeply about my customer base (while always keeping the shareholders in mind). I have a large base of customers, new to Apple through an iPod or iPhone sale. I then, have an even larger base of "Apple Fanatics", that will buy and defend anything I place on the market. The one time Apple buyer, may or may not buy from me again. The "Apple Fanatic" will most certainly buy from me again. I love the "Apple Fanatics", I love the almost, cult following I have created, and I love their deep seated loyalty to Apple and myself. I would like to do something nice for them, in return for all their loyalty (like a major update). Ahh yes, but I have to stay on track here. I began this thought process because the stock price is down. The first time Apple buyers want in a software/hardware update, what amounts to a new iPhone. They have to be crazy, don't those people understand that updates do not drive up stock prices, new and improved item launches, do! I hate to screw my loyal "Apple Fanatic" customer base. I am a businesssman first though. I have a responsibility to the shareholders, sympathetic CEO's and companies do not last long. I rationalize in my mind (to help me sleep better at night), those fools (customers wanting a major update), should have never bought iPhone Gen 1. They should have understood, the first offering of anything is not the best. I take a sip of my highly charged "West Coast Java", it is then that I make my decision. There will be no major update, there will be an iPhone Gen 2 launch. Hmm, I might make a lot of iPhone owners angry with the decision. Oh what the hell, I will always have my very strong, very large, "Apple Fanatic" customer base. Let me make a mental note, I must throw in a free case with iPhone Gen 2 to thank them.
I will have to remember to call my bank and tell them to prepare for the windfall of cash that will be coming in, post iDay 2. I am so glad I thought this problem out so early in the morning. I am finding myself needing more and more time in the day to figure out how to spend ALL THE FREAKING CASH I HAVE! Maybe I'll call Bill (of Microsoft) later, we can't really work together as two companies, but he might have found new ways to spend all this cash. Ahh yes, life is certainly great. Wow, I must go now. I have 27 missed calls on my iPhone. How could that be? I have the volume turned all the way up. I must venture into the development department today and command them to fix my low volume. Hmm, maybe the customers were right, maybe there is a volume issue. Nah couldn't be, just a glitch in my phone only. I'm the freaking CEO, I should Know, The hell with all those whiners anyway....
I hope you have enjoyed my humorous yet possibly true scenario from Steve Jobs. I will again say, this is not true nor quoted by Steve. I just wrote how I would think if I were Steve...M