Since ordering my iPhone5, had been reading about paying an activation fee. It bothered me, I'm not changing carriers, not changing plans, nada. So, why am I paying this? Why am I being penalized for staying with the same carrier? Tuesday when setting up my phone I called AT&T and asked if I was being charged. It was confirmed. I then mentioned there was no reason for me to be a loyal customer when treated like this. I was placed on hold, the gal came back and said it was waived. Amazing. We read about how many millions of iPhones are purchased in a 24 hour period, the huge frenzy that goes on but we never hear mention of how much money the cell carriers are also making on these 'activation' fees for an already active service. Ask, perhaps you will be treated as a loyal customer also!